Marketing on the Internet

We all know that running an off-line business takes an incredible amount of time, and I'm sure that you've realized by now that the Internet offers a myriad of ways to promote your off-line business. The question becomes, which of these online promotional opportunities makes the most sense for an offline business?
I firmly believe that [...]

The focus of my membership site, SurviveAndConquerCoaching, is to help offline businesses move online. This can be frightening and overwhelming… just one more problem to address in a busy work day. My goal is to provide the resources to minimize the stress, avoid the mistakes, and achieve an easy transition.
I wanted to share a recent [...]

I spent several days last week in the NC Mts, visiting my best friend, Peg. I knew that I wouldn’t have a lot of time to read, so I didn’t bother to pack a book, which is VERY unusual for me!
When I wanted some quiet time before going to sleep, I spent it looking thru [...]

FavIcons are one of my personal favs about marketing online.
So, what IS a FavIcon? A FavIcon is the little picture you see in the browser’s URL/address bar and next to that site’s name in a long list of bookmarks. For this web site, it is an itty bitty version of the colorful gear image on [...]

This past January, I spent 5 days in CA at TNNA’s Winter Market, answering lots of internet related questions and teaching a marathon of 3 hour classes about doing business online.
In the course of the show, I was asked many questions about doing business on the internet… in my classes, in the aisles, and at [...]