Offline Businesses Going Online

In these days of endless spam, it is incredibly tempting to try to avoid those countless reduction and enlargement messages that fill our mail boxes. Recently, I was offline for about 14 hours, due to thunderstorms blasting thru — I live in Kentucky in a 100 year old house and I unplug the computer in [...]

I ran into a problem recently… out of the blue!
I have a professional relationship with someone in one of my niches. We have communicated by email for a couple of years with no problems, other than an occasional email disappearing into the VOID. Ok, that happens. It can be inconvenient, but compared to the ease [...]

One of the biggest barriers to Online success is applying Offline reasoning to Online situations– incorrectly.
Online marketing (and selling) is very complex and all of us are looking for ways to decipher its complexity. One tempting method is to look for parallels between the Offline and Online worlds and then apply that Offline reasoning to [...]