FavIcons are one of my personal favs about marketing online.

So, what IS a FavIcon? A FavIcon is the little picture you see in the browser’s URL/address bar and next to that site’s name in a long list of bookmarks. For this web site, it is an itty bitty version of the colorful gear image on the blog header. Can you see it? Not all browsers show the FavIcon, but a lot of them do. I am sure that eventually all of them will do so.

I have been using FavIcon for many years now… in fact I NEVER put a site up without a FavIcon. Part of it is my lamentable *I am a Designer and everything has to be perfect* mentality… but, truth be told. I also honestly believe that it can give a web site an effective marketing edge.

I am online about 12-18 hours a day, barring the t’storms when I turn off and unplug the ‘puter (a 100 year old house and funky wiring, ya know! LOL). As a result, I have a terrifyingly long list of bookmark folders, each of which holds another long list of bookmarked web sites. Does a FavIcon make it easy for me to find a given web site in those long and endless lists?

You bet it does! ;-)

In addition, online, among the myriad of web sites which can be your site’s direct and indirect competition, a FavIcon can help build that all important marketing element — the *Online Brand*.

I have added a Cheat Sheet about FavIcons over at SurviveAndConquerOnline.com as well as a brief, FREE Tutorial in the Academy there.

Sharing the Road to Success!

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