Promoting your web site – Are you missing the obvious?
I spent several days last week in the NC Mts, visiting my best friend, Peg. I knew that I wouldn’t have a lot of time to read, so I didn’t bother to pack a book, which is VERY unusual for me!
When I wanted some quiet time before going to sleep, I spent it looking thru a 2 year old Log Homes magazine (I don’t remember which one, exactly) that I found on the bed side table.
I got intrigued by all of the URLs (web site addresses such as www.yoursite.com) in the magazine ads, articles, and editorials. What I found interesting was how many there were (easily one for every page in the magazine) and how hard to read the majority of them were.
This was especially true in the ads, and I know many of the ads were created by advertising professionals… YEESH!
So, Offline Business Owners… here is a valuable TIP:
The letters between the dots in a domain (www dot THESE LETTERS dot com / www.THESELETTERS.com) are NOT case sensitive. This means that you can make them either lower case OR upper case and they will still, happily, point folks to your web site.
OK… now for the good part… Use capitalization to make your domain/web address EASY TO READ and REMEMBER (Yes, I AM yelling… this is an important detail that can put you ahead of the competition!)
For instance, this domain is www.tinkboorddill.com
Is it hard to read? You betcha!
Could I make it easier to read?
Yep, I can:
www.TinkBoordDill.com
OR (I’m getting silly here to make the point ;-) )
www.tinkBOORDdill.com
OR
www.TINKboordDILL.com
If folks can read it easily, they are more likely to
- use it to visit
- type it accurately and actually get to your site ;-)
- remember it
All of these are important to YOUR business survival, cost NO money, and are easy to implement… and your competition is probably NOT doing it! LOL
Get into the habit for writing out your web site address in an easily readable format, put it on your business cards this way, and on all the promotional materials you use!
Sharing the Road to Success!
Tink