I ran into a problem recently… out of the blue!

I have a professional relationship with someone in one of my niches. We have communicated by email for a couple of years with no problems, other than an occasional email disappearing into the VOID. Ok, that happens. It can be inconvenient, but compared to the ease and speed with which most email is handled, I can live with it.

This last time however, out of the blue, and as Murphy would have it, with a deadline looming, my emails to her were suddenly AWOL!

Unfortunately, it took a while for me to realize that she wasn’t getting my precious missives… and she simply thought that I had failed to meet my deadline. ;-( To further complicate matters, all of this happened late one night on a weekend, so picking up the phone wasn’t a practical option… sigh…

Once the dust had settled, I realized that for some reason, Yahoo will no longer accept email from my tried and true primary email address. I have a number of web sites and use a couple of different hosting companies so I sent the final email from another site on a different host and she was able to receive it.

The problem arose in that she felt that this was MY problem, since it was MY email that was being blocked. As I looked into the matter, it became clear that I had no options to clear up the problem with Yahoo… sigh…

In this case, we now have a work around should we need it, but it got me to thinking. I consult with a fair number of independent retailers, many of whom sell online, and most of whom use email in their businesses.

I had just finished writing my ebook, *Email Marketing the RIGHT Way* and realized that I need to come up with a practical strategy to recommend to my retail clients, should this problem arise with their businesses.

I am in the process of writing a new Cheat Sheet to deal with this issue and to provide supplemental information for the Email Marketing the RIGHT Way. I’ll let you know as soon as the Cheat Sheet is ready!

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