Tink Boord-Dill’s Internet Seminars and Classes

Online with web sites since the late nineties, Tink Boord-Dill has used the internet to build name recognition. She understands both the internet AND the concerns of independent business owners. Her ability to explain complicated concepts in easy to understand terms allows her to present the wonders of online marketing to independent business people in an efficient and effective way.

Her site, SurviveAndConquerCoaching.com offers the Tools, Information, and Resources that business owners need to take their Offline businesses Online.The internet provides small businesses with incredible opportunities for marketing and sales, and Tink’s focus is to provide the information and knowledge to make this possible!

She has been teaching at national Trade Shows for years. Now for the first time, she is offering her classes and seminars in other venues.

Here is a listing of the classes currently available. As you can see, they cover a broad range of vital internet subjects. Think of them as a buffet of topics and mix and match them to create a seminar perfectly suited to your audience’s needs, knowledge level, and focus.

A Step By Step Guide To Creating Your First Web Site

3 Hour Class

Goal: A detailed overview of the different kinds of web sites and how to choose the best for your business

Class Description: This is a step-by-step guide to getting a shop online. It discusses the 4 types of Web sites and what is involved with each. It explains what steps YOU need to do and which you can delegate. It identifies the Web site elements that are needed to reach BOTH important online audiences.

NOTE – This is a NOT a course on how to put up a Blog! (For Blogs, see Tink’s other class- Blogging to Success, Step by Step)

NOTE: This Class is based on a more detailed eBook written by Tink Boord-Dill. A digital copy is provided in the class materials.

Preparing Products for Presentation in the Web

3 Hour Class

Goal: What every business owner needs to know about presenting products for sale on the web.

Class Description: Product presentation is a key element in the success of any online shop. For example, slow loading pictures can cause more harm than good. Tink explains how to write product descriptions to appeal to both shoppers and search engines, how to prepare photos for the Web and what software to use. She also explains how to put systems into place to keep track of the myriad of details involved. This is a MUST have for any shop owner and materials are provided for employee implementation.

Note – Class is based on a more detailed eBook written by Tink Boord-Dill. A digital copy of the complete eBook is provided in the class materials.

Email Marketing the RIGHT Way

3 Hour Class

Goal: Discover the wonders and avoid the pitfalls of email marketing.

Class Description: Email marketing is an incredibly efficient and cost effective marketing tool if done correctly, BUT it requires a different mindset and different set of tools than snail mail marketing does. This class explains how to build an email list that will last for years and how to remain compliant with the SPAM laws. We will also be discussing innovative and effective ways to use email marketing and move your business into PROACTIVE mode! This class will provide you with the tools, methods and strategies to make your email an effective part of your business!

Note - Class is based on a more detailed eBook written by Tink Boord-Dill. A digital copy of the complete eBook is provided in the class materials.

Email Marketing Part 2

2 Hour Class

Goal – Practical methods for using email marketing Class Description: This course covers the nitty gritty of using Email Marketing in a proactive way. It offers templates, examples, and Autoresponder Service features to promote offline businesses online. Email Marketing the RIGHT Way class is a Prerequisite.

Blogging To Success, Step By Step

3 Hour Class

Goal – How to put up a blog and then implement it for maximum effect.

Class Description: Blogging is an effective internet tool, especially for needlework! This class covers:

1) Why a blog is such an important piece of the online marketing puzzle.

2) The step by step of how to do it whether doing it yourself or having someone do it for you.

3) Information on having a custom blog designed or modifying an existing theme.

4) A guide to the must have software.

5) Sources for everything to do it yourself or have it done for you.

6) Tips, tweaks and tricks to using your blog for maximum effect!

Web 2.0 – What It Is and Why We Should Be Happy Dancing!

2 Hour Class

Goal – Understanding the marketing implications of the newest evolutionary step in the World Wide Web

Class Description: Web 2.0 has arrived, and it is promising to provide methods, tools and strategies to make independent business owners even more competitive. Web 2.0 is both a new mindset and a plethora of options and tools! Unfortunately, it is providing us with so many options it is easy to waste time, spin wheels or just walk away in frustration. Tink is here to explain what is involved in Web 2.0 and how to decide where to put your time and energy into using this powerful tool to promote your business.

The Issues Involved in Choosing Shopping Cart Software

2 Hour Class

Goal: To provide the information needed to understand how best to make this challenging business decision

Class Description: This course is designed to explain in broad terms how shopping cart software works and what is needed to implement it on a Web site. The issues of inventory keeping, payment options and shipping issues are also discussed. The purpose of this course is to provide the structure for each retailer to choose the shopping cart software that is best for their shop.

NOTE – This class is based on a more detailed eBook written by Tink Boord-Dill. A digital copy of the complete eBook is provided in the class materials. One of my class members emailed me about this class and said:

*quote*

I took your class about software for shopping carts at TNNA in Long Beach. I’m well on my way with the shopping cart. Loved your class, by the way. It was like taking a college class in 3 hrs. You rock. You’re so full of it!

*end quote*

Search Engine Love- How to get it, how to keep it, and how to make it work for YOU!

Goal for class: Learning how to take advantage of the myriad of Search Engine opportunities. Many are free and some can be utilized without a web site

Class Description: The largest Search Engine, and its competitors offer a myriad of marketing opportunities and many of them are free! Learn what they are, how to maximize them, the best way to organize your efforts and more… This class will not go into detail about specifics about web site Search Engine Optimization. It deals with using the current opportunities, many of which are focused on Local Search for brick and mortar businesses.

Practical Search Engine Optimization for Busy Business Owners

Goal for class: What a business owner needs to know about Search Engine Optimization in order to protect and promote an online business.

Class Description: Search Engine Optimization (SEO) plays an important role in establishing a successful web presence. Unfortunately, SEO is a mystery, even to many web professionals. Ignoring it can cost you sales, dollars, and time. Savvy business people need to understand it themselves in order to protect and promote their businesses. This class explains what you need to know, what needs to be done (by your or someone else) and how you can be sure that your web site is the best it can be.

Understanding and Deciphering Search Patterns and Web Site Statistics

Goal: Explaining how using web site statistics can help a business better utilize the power of the internet

Class Description: Web site statistics are an important part of understanding how to evaluate the effectiveness of your Web site. The statistics are available from your Hosting company as well as outside sources. I discuss the differences, which ones you need to be using, and what it takes to implement them. I also translate the terminology into plain, easy to understand English. Part of understanding Web site statistics is recognizing the different kinds of online searches and why they are important. This course also deals with those issues.

NOTE- Class is based on a more detailed eBook written by Tink Boord-Dill. A digital copy of the complete eBook is provided in the class materials.

Tink is happy to work with you to craft a presentation designed to meet the needs of your attendees. For more information, please email Tink or call her at 859-624-3525 Eastern.